As we all know blogging increases our
traffic, expands our audience, improves our engagement, allow us to design the
message in our space that means blog solves all out internet problems. A blog
is a discussion or informational site published on the World Wide Web.
Now a question arises every time we
put up a blog is truly a real contribution?
Let's find it out when it could be wrong…
Your business is truly offline!!
In general, for this business, if you
are successful at selling your products offline, especially if your product has
as much variation as a gemstone, an argument can be made for staying offline
entirely. Not at all blogging should be needed.
The most interesting things about your
business are strictly confidential (or highly complicated)!!
For
example, a CPA who handles individual tax returns might have success blogging
about tips to avoid a big tax bill at year end, a big four accounting firm
that specializes in corporate audits might want to think twice about that
blog. Do you really have someone on hand who has something new and interesting
to say about this and has the time to write?
 |
| Content Marketing |
Now that
we've looked at some times its okay not to have a blog, let's take a quick,
expanded look at the reasons we might want to blog as part of our Content Marketing Strategy.
1. You're
ready to invest in your future:
Content is
a long game, so the payoffs from blogging may be farther down the road than you
might hope. But if a blog is right for your company, you're giving yourself the
chance to start shaping the message about your industry and your company the
day you publish your first post. Keep at it and you might find that you start
attracting customers from among your followers.
2. You
have something to add to the discussion
Do you really have a fresh perspective
on what's going on in your industry? Help others out by sharing your
interesting stories and thoughtful commentary. You're building your authority
and the authority of your company at the same time.
3. You want to expand your audience
If the content you're creating is
truly awesome, people will share it and find it and love it. Some of those
people will be potential customers who haven't even heard of you before. Keep
up the excellence and you might just keep them interested.
For more points on Blog Writing
