The first thing an SEO should do when given a new project is to conduct an SEO site audit. A SEO audit is a process for evaluating the healthiness of a web site in a number of areas.
Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point. Whether you've hired an SEO in the past or not, the best way to beat the competition is to know where you stand and what you need to fix, and then develop a plan to win based on the competitive landscape.
By doing a Local SEO make a list of a) what’s wrong with your visibility in local search and (b) exactly what needs to be fixed. It will help in improving your business. Analyzing all of the factors will allow you to develop a strategy with a much better picture of the major problems and what you're up against as far as the competition is concerned.
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What aspects does this local SEO audit cover?
Knowing what to include in your audit is a great first step.
We have broken our audit down into several different categories we find to be essential to local SEO success. They are:
1) Google My Business page audit
2) Website & landing page audit
3) Citation analysis
4) Organic link & penalty analysis
5) Review analysis
6) Social analysis
7) Competition analysis
8) Ongoing strategy
Detail Explanation Keep On Reading: Local SEO Audit
