13 Oct 2014

Google Update the Ranking Algorithm for Mobile Users

GoogleBot Sees What Real Users See 

Google can currently look at the user interface and not just see specific font sizes but see how a user would see the fonts on different mobile devices. Google is also able to see how a user will see how a page scrolls on a mobile interface; are the buttons large enough to click on; is the interface confusing to mobile users?
Google Ranking Algorithm
Image Credit: Search engine Land
Why Is Mobile UX Important

A Google spokesperson sent us this statement:

“Mobile-friendly websites provide a much better user experience for the mobile users. According to our studies, 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone. That includes sites that use fonts which are illegible on mobile, or sites where users have to zoom in or pan around excessively. Mobile is a very important area; the mobile device penetration is over 50% in the USA and most users use their device for browsing websites.”

Mobile SEO
Mobile SEO
Read More : Google May Add Mobile User Experience To Its Ranking Algorithm



Source: Search Engine Land